Meet
Creative
What makes us different.
We don’t just create content, we design how it works.
Too much content is made without a clear purpose, quickly losing relevance or value. Our focus is on building campaigns and content systems that deliver consistently over time.
How we work
We combine creative production with strategic thinking at every stage. Plan, defining audience, message and platform. Create, producing high-quality video, photography and digital content.
Deliver, structuring content for rollout across channels. Refine, learning, adapting and improving over time. It's a simple approach - but one that keeps creative aligned with performance.
The Team
Feral is led by founders Robin and James, combining creative direction with production and commercial oversight. Together, they bring experience across broadcast, branded content, sport and digital - working with clients including the BBC, Sky, Disney, the British Council and leading global brands.
Robin Johnson
Robin leads creative and strategy across Feral’s work, shaping campaigns that connect creatively and perform commercially.
He has led content across broadcast, sport and branded storytelling for more than a decade, with experience spanning the BBC, Channel 4, Discovery and major international events. Having delivered work involving brands including Red Bull, Mercedes, Turkish Airlines, Land Rover, Porsche and Adidas, he combines high-level strategic thinking with hands-on production expertise.
At heart, he’s a storyteller - equally comfortable developing big ideas or refining the detail that makes them land.
Creative Director & Co-Founder
James Rowden
James leads operations and commercial delivery at Feral, bringing calm, structured oversight to planning, production and execution across every project.
Alongside this, he brings deep experience across sports broadcast, digital content and live production, shaped by years working with clients including the BBC, Sky and Disney. From launching Ski Club TV to delivering content across major sailing and equestrian events worldwide, he combines editorial instinct, technical expertise and steady production leadership.
He’s at his best bringing clarity to complexity - keeping projects moving, teams aligned and delivery on track from start to finish.
Production Director & Co-Founder
Director of Photography
Pieter Gatehouse
Experienced DoP specialising in lighting and camera across branded, broadcast and live environments, delivering high-quality visuals with a strong understanding of story and tone.
Editor & Motion GFX Designer
Adam Howard
Adam leads motion design across campaigns, creating polished content that enhances brand and storytelling through crisp graphics and visuals.
Creative Director & Editor
Louis Hemming-Lowe
Louis shapes ideas through to final delivery, combining storytelling, pacing and visual craft to create engaging content across campaigns and branded work.
Photographer
Rachael Ryder
Rachael captures authentic, high-quality stills across brand, event and campaign work, with a natural style that complements video content and strengthens storytelling.
Web Design / Asset Creation
Lawrence Giles
Lawrence leads web design and asset creation, crafting intuitive, high quality digital experiences with a focus on usability, responsiveness and clean, effective design.
Filmaker & Editor
Harry Beach
Harry is a talented young filmmaker working across production and post, contributing to key projects with a calm, proactive approach and strong creative instinct.
